如何将全球化电子信息，高科技时代之瞻前性与中华文化及荆楚文脉之承传有机结合。以准确而全面的展现湖北广电集团以致湖北省政府决策层欲夺二十一世纪中部崛起及神州同业领域之优的强烈力图心，是我们设计团队在该项目设计中贯彻始终的指导与信念。秉承即追当代先进之建筑语境，亦不失文化承传之原则。我们不仅在该项目整体规划布局及建筑形态设计中，依山就势，营卧龙腾飞之意象，而且在极具表征的核心主体大厅之风格演绎上，我们则展祥凤云游的风姿，以逐内应外合龙凤呈祥之境，以抽象凤纹为元素而展开的镂空模板，环主体迎宾大厅叠印升腾，灵动交错。多媒体影像变幻莫测，层出不穷。遥想佳节盛宴，宾客一堂欢声笑语。在每每欣叹于这标志着湖北广电集团新世纪新气象的多功能主体大厅恢弘气势之时，无不被这独具的空间意境及人文情怀深深的感染。

An organic amalgamation between globalized digital information, the perception of a hi-tech epoch, and the essence of Chinese and Hubei history and culture, can greatly help our client to fully realize their ambition; namely the advancement of the Chinese Midland, and becoming a leading figure in the media industry in the process. During planning and design, we elected to utilize the geographical features, which conveniently symbolizes the flying dragon. Therefore, while determining the style of the main hall, we favoured the corresponding and just as symbolic phoenix, to create a conceptual equilibrium. To decorate the main hall and create a welcoming atmosphere, we chose to use perforated templates of abstract patterns that look floating and ethereal. The overall effect is layered and fascinating, invoking from onlookers a visceral sensation of festive jubilation. Among the imposing and monumental setup of a grand media company, such is a moving and infectious feeling reminds us of our humility and humanity.